Senate Republicans are looking for an image makeover after the loss earlier this week of a seat the party has held for more than a century.

In the first sign of a shakeup, the party plans to hire national Republican consultant Frank Luntz to look at how Senate Republicans can redefine themselves as they seek to retain their slim majority.”I’m taking a look at everybody and everything,” Senate Majority Leader Joseph Bruno, R-Brunswick, Rensselaer County, told an Albany radio station Thursday. “We are going to do a self-inspection.”

The hiring of Luntz, also a Fox News pollster and focus-group guru who has worked with Senate Republicans in the past, may be the beginning of several changes within Republican ranks. Republicans said they are considering hiring other high-profile national strategists.

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