Oh boy.  From the News-Record:

The commercial opens with images of a firefighter, a woman in a lab coat and a soldier, then Bob Crumley walks purposefully down the stairs of a stone building.

A female announcer intones, “People helping people, that’s part of our North Carolina heritage. For Bob Crumley, it’s been his life.”

Is it a campaign ad?

At least one public-interest watchdog says the ad has all the hallmarks of a modern campaign commercial and that Crumley may be running afoul of the spirit – if not the letter – of the state’s campaign reporting law. And late Monday, the state Democratic Party made a formal complaint to the Board of Elections claiming that Crumley’s campaign is violating reporting requirements.

But Crumley, who is the Republican nominee for attorney general, says it is merely an “image ad” for his business.

“If I had never done advertising before and all of a sudden came up with television ads, you might have an argument there,” Crumley said. “But I’m not doing anything that I didn’t do before.”

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