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Home / MO: Politics Driving Up TV Ad PricesMO: Politics Driving Up TV Ad Prices
Last Updated on Tuesday, 23 September 2008 11:46 Written by rslcpol Tuesday, 23 September 2008 10:09
Just a fact of t.v. advertising life here. From Springfield Business Jounral:
How exactly is demand affecting local TV ad rates?
An organizer of a smaller campaign hoping to reach Greene County voters before the Nov. 4 general election said recent rates quoted for 30-second spots were outrageous.
“We don’t have the fundraising ability of Obama and McCain, but that’s who the TV market is going to be saturated with and we know that,” said Morey Mechlin, a member of Greene Countians for Fair and Impartial Judges. “We can’t afford to compete. … TV is the way to reach a lot of people, and we’re not going to have that ability with the pricing the way it is.”