Today is Friday, 22nd November 2024

RSLC in the News: Creativity Counts

From NJ.com:

Big money started to pour in. The Republican State Leadership Committee donated $5,200, and the Republican National Committee gave $12,005. In addition, Assemblyman David Rible (R-Monmouth) donated $4,000 and Assemblyman Scott Rumana (R-Passaic) gave $2,500.

“It was a race that people weren’t expecting,” Rible said. “But the information we were receiving showed they had a shot at winning that district.”

In the last three weeks before Election Day, Traz said, they pushed the campaign into overdrive, blanketing the district with 14 different mail advertisements filled with vivid imagry: a Democratic fist punching out a taxpayer, mournful seniors worried about property tax rebates.

Although the advertisements did not directly mention the anti-tax “tea party” movement, they appealed to a similar sentiment. One ad included artwork of the 1773 Boston Tea Party and urged voters to “join the tax revolution.”

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